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CORPORATE OVERVIEW |
Successful ventures begin with a spark of inspiration, a spark that fuels the drive to reach great heights. The Surana Group is no exception.
"Big Dreams" are the starting point for greater achievements.And it always takes dedication, perseverance and fortitude to realize big dreams. Surana family Brothers - G R Surana, Shantilal Surana, Vijayraj Surana and Dineshchand Surana had one clear dream.
To make it big in
STEEL * METAL * POWER * INFRASTRUCTURE
They had a dream to foray into highly productive industries and achieve superior quality through ceaseless commitment. The Surana Brothers possessed excellent industry knowledge, keen business acumen and a dynamic approach. This is assuredly and advantageous blend of valuable traits instrumental in taking the group forward.
- During 1970 - 85, Surana Was In The Business of Metal & Finance.
- Surana entered in the field of steel by trading business from 1986-1994. However it was a closely held company.
- On 12th march 1991; "surana metals & steels (India) limited" was incorporated as a public limited company. Since 1991, the Surana Group has been focusing on creation of high standards in their production fields.
- The company received " the best customer satisfaction award" and "the best service and management" award issued by two academies at Chennai for the year 1991-1992.
- Envisaging bright prospects for steel, in 1995 Surana embarked upon the steel manufacturing activity.
- Company Also Received "Certificate Of Excellence" Award By Rashtriya Ispat Nigam Ltd, Visakhapatnam Steel Plant (Southern Region) Highest Lifting Of Semis For The Year 1997-98.
- In 2000, Surana Added A Power Wing, for its captive Consumption, Utilizing (Non Conventional) Wind Energy.
- On and From 5th February 2002, Surana Had Its Name Changed & Thus Was Born "Surana Industries Limited".
Today, the Surana Group comprises of Surana Industries and Surana Corporation, dedicated to steel manufacturing, Jewellery manufacturing and power generation.
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Moving from his native place, Merta City, Rajasthan, Mr. G.R Surana (GRS), a matriculate, now 54, settled in Kollidam, Tamilnadu and started his career along with next younger brother Mr. Shantilal Surana in jewellery trade business in the beginning of nineteen seventies. It had a humble start. Honesty was their main stay. Their venture gained popularity in that predominantly agricultural region, as profit being not the only motive. In eighties, they could plan to divert into hire purchase and lease business.
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It is Mr.GRS who saw opportunities in auto business and hence was instrumental for expanding into Hire Purchase and lease finance, for both two and four wheelers, which prospered rather decently. Under his control, company received "the best customer satisfaction award" and “the best service and management" award issued by two academies in Chennai for the year 1991-1992.
A leading member of the lions club and several social organizations of India, Mr. GRS continues to be the chairman of the surana group from inception, mainly concentrating on the market trends and products selection and he acts as the guiding factor. |
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Mr. Shantilal Surana (SLS) a matriculate, now 52, shifting from his native place in Rajasthan, moved to Kollidam in 1970 more as assistant to his elder brother. Both brothers were gaining foothold in their jewellery business and hire purchase business. They were looking for greener pastures and decided to shift activities to chennai, the growing capital of Tamilnadu. On analyzing the market at Chennai Mr. Shantilal Surana decided to step in the trade of steel. Hence, their business of jewellery, HP and leasing took center at chennai, ably assisted by their younger brothers Mr. Vijayraj Surana (VRS) and Mr. Dineshchand Surana (DCS), both bringing with them more business acumen. |
With the main aim of developing the steel arm and Mr. SLS started looking after the Putting up of a steel plant at Gummidipoondi in SIPCOT complex, Mr. DCS taking care of sales and collection. The practical experience of Mr.SLS in steel trade added more strength in setting up the steel manufacturing unit. Under his management, the company received “Certificate of Excellence" for highest lifting of semis in southern region for the year 1997-98, an award by Rashtriya Ispat Nigam Ltd, Visakhapatnam Steel Plant. With knowledge of commercial steel production experience and expertise in making made-to-order designs and crafted to suit the demands of customers in the market, Mr. SLS, presently the M.D of Surana Corporation Limited (SCL) is heading the production side of gold jewellery manufacture and retail outlet.
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Mr. Vijayraj surana, when initiated into business at chennai, under the stewardship of his two elder brothers, was just a lad of 24 and was given independent responsibility for the trade in jewellery, hire purchase and leasing business. Trading in precious metals picked up largely due to his acumen and toil. Mr. VRS as M.D. of SCL has with him knowledge of planning and executing works development set on time-bound programmes, attending to financial market analysis, bullion import and local sale of bullion, export of jewellery, besides taking active part in the trading of commodities such as gold, silver and foreign currencies. |
Under his leadership, SCL is emerging as a key player in gold import market and has become the second largest importer of Gold Bullion in India and has also established itself as an Export House. |
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Mr. Dineshchand Surana (DCS), the youngest of the four brothers, strangely a pharmacist by qualification was just 20 when he took to apprenticeship and naturally began to specialize in steel trade business. Completely in charge of sales and collection, he was instrumental in setting up a web of dealers and helping the business to grow fast. Under his guidance, the company received “Certificate of Recognition" in southern region for the year 2004, an award by Rashtriya Ispat Nigam Ltd, Visakhapatnam Steel Plant. Mr. DCS believes in utilizing the benefits of technical innovations and modern infrastructure in the making of steel, with capacity expansion. |
Now Mr. Dinesh Surana, holding the post of MD in SIL attends to capital build up, stock exchange matters, upgrading of production techniques, raw material procurement, product specialization/ brand selection, diversification prospects, sales expansion, effective foreign contact network, quality control, dealership development, collaboration matters and also the day-to-day administration of office and works.
Under his supervision the Gummidipoondi plant underwent automation giving an edge in the industry. Under his management Mr. DCS diversified into a strategic move in view of the fact that steel plant necessitated large requirement of energy consumption. In order to have a reduction in energy cost, eight no.s of Wind Turbine Generators with the total capacity of 12 MW was installed in Tirunelveli district of Tamilnadu for captive power generation.
Now that, Surana Brothers had market earned expertise, dedication to business, will to compete and succeed and hard earned profit, the Surana Brothers started to think on the changing lines of business history of India. With the cadre and support of next generation of surana family - Mr. Rajesh Surana, Mr. Mahaveer Surana, Mr. Rajiv Surana and Mr. Deepak Surana today surana group is adding values to its approach in creating a professional business culture in reaching greater heights.
Right from the outset, we have persistently worked towards creating a distinct identity for ourselves in all our areas of activity. We firmly believe that by tirelessly pursuing the goals we have set for ourselves, we would not only create a niche, but also serve as an inspiration of generations to come.
At Surana, we lay emphasis on maximizing quality production so as to cater to the needs of the customers. We work towards optimizing our steel manufacturing plant because it is significant core sector of the economy. We also ensure that all the activities of the group should result in economic viability and give value addition to our customers.
Over the years, we have been able to make a steady progress. An important reason for this has been the unstinted support given by our investors. And it is our utmost priority to make sure that we live up to the trust of our investors.
The Surana Group is moving into a radiant tomorrow. With a cohesive effort and a professional approach, we are sure to achieve memorable feats in the years to come.
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