Jewellery Manufacturing & Retail Outlet

Excellence through perfection is what Surana Corporation Limited continually strives for, and its impeccable quality and exquisite craftsmanship in jewellery manufacturing, help the company achieve that perfection, Surana Corporation houses a full-fledged manufacturing unit along with a self-owned jewellery retail outlet.

Surana manufactures carefully crafted, exquisite range of gold and studded jewellery like gold chains, bangles, earnings, bracelets etc. and specializes in creating exclusive, made to order designs, crafted to suit the demands of the customers. The jewellery pieces are designed in modern design-studios using the latest designing software like 'Arteam Jewel smith' that give them a contemporary and innovative look.

The company also deals in the import and export of gold items. It imports Gold Bullion and has emerged as the second largest importer of Gold Bullion in the country. The company then manufactures gold and studded jewellery out of them, which is mostly exported.

In the recent times, the jewellery unit of Surana Corporation has emerged as a key player in the national markets and has also established itself as an Export House with sound business in countries such as Singapore and Dubai. The company has envisaged an export of over Rs.350 crores during the year 2005-2006.

Steel Trading

True to its multi-faceted nature, Surana Corporation Limited is also actively involved in Steel Trading and deals with a wide range of steel products. The company has its own steel-trading unit complete with a stockyard and infrastructure facilities.

The major items that the company deals and trades in are:

• Cold twisted deformed bars
• Mild steel angles
• Mild steel structurals
• Mild steel slit coils
• Mild steel rounds

The above-mentioned steel products are sold to various builders and contractors involved in construction activities.

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Bullion Trading

With a desire to constantly reinvent and succeed, Surana Corporation forayed in the fold import markets and has today, become the second largest importer of Gold Bullion in India with a market share in the gold imports of around 7% per annum. The company imports Gold Bullion, through canalized agencies like State Trading Corporation, MMTC, PEC ltd and Handicrafts and Handlooms Exports Corporation etc., which is sold to jewellery manufacturers all across Tamilnadu and its adjacent states.On an average, the company imports around 50MTs of gold per annum, which in terms of value is an astounding Rs.3000 crores per annum.

Surana Corporation Limited is also actively involved in bullion Trading and deals with a wide sizes of bullion bars. The company has its own trading unit complete with a stock and infrastructure facilities. The gold bullion are sold to various retail jewelers and manufactures involved in gold activities.

Since the company has established itself as an Export House and has embarked upon an ambitious expansion project, it expects its gold jewellery manufacturing and Gold Bullion activities to increase substantially in the coming years.

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